Three out of six surfaces of the cube are made of flexible membrane with air tank and a compressor connected to it. By inflating or deflating the air tank, the membrane turns convex or concave, deforming the reflections.
Artemide designed a tailormade experience through perfect light and Geo Li-Fi application. The way this is explained shows simplicity and elegance. https://youtu.be/srrK5M3nBRI